b2b.autotrader.comAutotrader B2B | Digital Marketing for Automotive Dealerships &

amp; OEMs Dealer Solutions Dealer Solutions Autotrader products are designed to help dealers build their brand and move vehicles faster, no matter their size. Learn more Cox Automotive Integrations Unlock one better, connected experience with Autotrader + Cox Automotive solutions today. Learn more Vehicle Listings Drive inventory exposure with Autotrader Listings Features Included in every listings package Listings Enhancements Tools that help your marketing dollars work harder Display Advertising Increase your brand’s visibility Delivery Advertising Reach buyers looking for vehicle home delivery Digital Retailing Flexible solutions to transact online Highlights New Car Listings Used Car Listings At Home Services Analytics Co-Op Program Classics, RV and Motorcycle Listings OEM Solutions OEM Solutions Looking to influence shoppers during their car-buying journey? Autotrader has tools to help. Get info Advertising Solutions Explore Autotrader’s advertising portfolio, specs and guidelines Featured Content Ad Specs CAMP 360 Blog: Driving Demand Car Buyer Journey Study News News & Resources News and insights curated for dealers by Autotrader. Explore content Autotrader Trends Leading insights to stay on top of car shopper trends Dealer Advantage Blog Get a peek into what’s on the Autotrader team’s mind Latest News Our latest headlines and important announcements Featured Article Whitepaper 2023: Why Lead Quality Matters More Than Ever Autotrader Difference Autotrader Difference Why do dealers advertise with Autotrader? Because we exceed their expectations, and car buyers’ expectations, too. Learn how What’s New At Autotrader Explore our latest products and enhancements — all designed to help dealers Reaching Car Shoppers See how we’re driving engaged car shoppers to Autotrader Best New Cars Autotrader’s annual list of the best new vehicles on the market Featured Dealer Advantage Blog Dealer login Request info Get Started 1-877-627-9585 Navigation Request Info Search 1-877-627-9585 Dealer login Request info Get Started I’m Looking For: Maximize my listings Increase my dealership’s exposure Get in front of more qualified buyers Streamline the car shopper experience Find Independent Dealership solutions Advertise classic car, RV, or motorcycle inventory Find OEM advertising opportunities and resources See Autotrader pricing & package details Contact a Rep Solutions that… Maximize my listings Increase my dealership’s exposure Get in front of more qualified buyers Streamline the car shopper experience Find Independent Dealership solutions Advertise classic car, RV, or motorcycle inventory Find OEM advertising opportunities and resources See Autotrader pricing & package details Contact a RepGo 2023 Car Buyer Journey Study Cox Automotive has been conducting the Car Buyer Journey Study for the past 14 years to determine the key changes in consumer buying behavior. Explore Autotrader’s top takeaways to stay up-to-date on the latest buyer behaviors and how to adapt. See the Study New Trends and Topics Series: UnJaded for the Road Forward Tune into this new type of series that has conversations with industry experts that focuses on actionable, consumable real-world trends, topics and insights geared toward helping you move the needle in your business. Watch or Listen Now Gear Up for the New Speed of Retail The new speed of retail is here, and shoppers expect a streamlined, digital experience. So, to help you meet them where they are, we’re ready to meet you where you are. Our flexible digital retailing solutions give you the tools to modernize at your speed. Explore Options New Car Custom Order Defy inventory shortages. New Car Custom Order connects you with Autotrader and KBB.com shoppers interested in pre-ordering their next vehicle from your dealership. Capture More New-Car Leads Advanced Ads Retarget and reengage with shoppers interested in your inventory across offsite premium websites. Learn More Get supercharged leads with Listings Buying Signals This powerful tool analyzes consumers’ shopping behavior that gives clients easy-to-access insights straight from their Autotrader and KBB.com leads for a targeted sales approach. See how it works Kelley Blue Book ® My Wallet With the added trust and transparency of Kelley Blue Book, this powerful personalization tool can help take consumer confidence and engagement to the next level — resulting in higher-quality, more detailed leads that can help you close deals faster. Meet My Wallet Get up-to-the-minute analytics with nVision Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments to help you get maximum results. See your digital ROI Trending Blogs: Dealer Advantage Would you like access to our monthly blogs that cover trends and topics that should be on every modern’s radar? Gain the Dealer Advantage with articles and insights on how to elevate your business and marketing strategies to drive more profits. Access Now 1 2 3 4 5 6 7 8 9 Autotrader continues to be the partner you need to power your business forward In this transformed world, consumer behavior and demand have forced dramatic change from automotive dealerships, OEMs and lenders. Together, we’re providing the virtual vehicle sales and maintenance services that car buyers demand, to help you get the results you need. Autotrader’s close rate is 39% Higher than the nearest competitor. ? Autotrader’s gross profit per sale: $3K The industry’s highest. ? Autotrader is your trusted partner. In order to meet both client and consumer needs during the pandemic, we have rolled out innovative products, kept our consumer traffic steady and continue to drive quality leads to Autotrader dealers. See the proof Connect to consumers virtually NEW! At Home Services Now dealers ready to sell cars virtually can advertise local vehicle delivery, offer virtual vehicle walkarounds, connect with consumers look for at-home test drives and more. Video walkaround Test drive at home Local home delivery Start your deal online Maintenance from your door Reach virtual car buyers nVision Analytics. Where insights meet action. Take the guesswork out of your marketing spend Our nVision platform is the only tool in the industry that provides real-time analytics to identify opportunities where you can improve targeting and optimize your digital marketing investment with Autotrader. Housed in one easy-to-use platform, nVision provides inventory insights, shopper behavior and pricing data all in one place – allowing you to see the whole picture and plan confidently. See your digital ROI Unique dealers. A partner that makes a difference. Dealer Solutions New Car Listings Build your brand and bring it to a whole new audience of car buyers with Autotrader products like relevant display ads and listing enhancements that work even harder to get shoppers to say yes.” See how Used Car Listings You don’t need a big budget to compete with big dealers. List your used-car inventory on Autotrader and KBB.com to level the playing field. Find out more Classics, RV and Motorcycle Listings Right now, someone is looking for the specialty vehicle on your lot. Our refined search experience can ensure you make that connection so that their search ends at your dealership. Explore specialty listings OEMs & Agencies Leverage innovative, hard-working digital tools to influence shoppers during their car-buying journey and put your brand in front of an eager audience. Become a partner Solutions designed to deliver shoppers to your dealership Listings Car listings that move shoppers Listing cars with Autotrader means automatically getting a suite of connected solutions that empower you, inform customers and engage a huge audience of shoppers ready to buy. The result is more views, higher close rates and higher profits. See listings solutions Features Built-in features to build sales With Autotrader, your listings work harder so you...